Our Story
Stitching memories together
The Fabric of Britain began as a creative endeavour in Winchester, with a simple idea to capture, share and celebrate the cherished memories of the community. Individuals, families, community groups, and businesses were invited to stitch their tales onto fabric squares, immortalising important moments and long-held traditions. With each square, stories unfolded - from love and loss, to once-in-a-lifetime experiences, and moments people would never forget.
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These quilt squares, each a testament to the unique experiences of its creator, were collected and transformed into 'memory quilts' that captured the essence of Winchester's vibrant community. Bustling city squares, serene countryside landscapes, historic theatres, and central train stations - even the famous trams running through Portugal! These quilts travelled, weaving a narrative that resonated with all who encountered them.
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Having collected and shared the stories of our community, we wanted to do the same again...but this time on a national scale. Guided by the spirit of generosity and compassion, we wanted to expand The Fabric of Winchester beyond Hampshire's borders. Inspired by the outpouring of creativity and the depth of connection witnessed in Winchester, we now hope to bring 'The Fabric of... to towns, cities and regions across the country.
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Thus, The Fabric of Britain was born, a nationwide celebration of storytelling, creativity, and community spirit. With each new project and exhibition, The Fabric of Britain will continue to weave together the diverse tapestry of British culture. From the bustling metropolis to the quiet countryside, our initiative celebrates the stories that unite us, reminding us of our shared humanity and collective resilience.
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This is a remarkable journey to stitch together the fabric of our nation, one story, one memory, at a time.
Our Philosophy
Creating Something Beautiful
At The Fabric of Britain, we believe in the power of art to bring people together and create positive social change. We are committed to accessibility and inclusion, ensuring our projects are as openly inclusive as possible. Our mission is to unite communities across the nation through the power of storytelling, creativity, and shared memories.
Through our projects, we seek to nourish connections, advocate empathy, and create lasting legacies that honour our collective heritage - one stitch, one story at a time.
Meet Our Key People
Get to know the faces behind The Fabric of Britain and the incredible work they do to make our project a reality.
Maddie Cowell
Founder and Director
Maddie is the driving force behind The Fabric of Britain. With a background in the performing arts and a passion for accessible public engagement initiatives, Maddie conceived and delivered the very first Fabric of Britain project in Winchester in 2023, bringing 17 partners on board and reaching more than 400,000 individuals through digital and in-person events and exhibitions.
Hannah Jones
Creative Partner
Hannah a producer/artist based in the South of England. Her practice centres on people, places, and human connection, with a strong focus on the audience/participants experience, placing them at the heart of every story. Her approach to the arts is collaborative, open, and rooted in curiosity. She is passionate about storytelling and thrives on the creative process, exploring, experimenting, and bringing fresh ideas to life.
Evalynn Mather, Communications Manager
Evalynn is an experienced communications and engagement professional, and worked side-by-side with Maddie to bring to fruition the Fabric of Winchester in 2023. As Maddie's right-hand woman, Evalynn is invaluable to the project, bringing an eye for design, nuanced communication skills and impressive social media experience to the team.
Helen Stevens
Quilt Advisor (Quilt Queen)
Helen has always had a passion for sewing, starting with clothing and embroidery. When her three children went to university, she embraced the challenge of quilting to make their student rooms feel more homely. Since retiring as a Paediatric Physiotherapist 14 years ago, Helen joined Wessex Quiltmakers and has deepened her skills through courses and the support of fellow quilters.
Trixie Clifford
Quilt Advisor (Quilt Queen)
Trixie began sewing in her early teens, crafting many of her own clothes under the guidance of her mother. Over the years, she explored various forms of needlework, including patchwork. Since retiring, Trixie has fully immersed herself in quilting, taking classes, attending workshops, and exploring new techniques, deepening her passion for the craft.
Katy Rundle
Memory Artist
Katy Rundle is an award winning British contemporary textile artist. Her art business was founded in 2018 and she creates from a studio in Hampshire. She is best known for her vibrant embroidered textile collages which celebrate life, light, and nature. Formally a Macmillan specialist nurse (now retired), she is currently ‘Artist in residence’ at Winchester Hospice. Katy was The Fabric of Winchester's Memory Artist.